brand | campaigns | digital + tech | creative content
SSP require high levels of on ongoing recruitment to work within their ever-expanding portfolio of eateries at travel locations across Europe and the US such as Upper Crust, Millie’s Cookies and Café Ritazza. The business challenge presented was the corporate brand wasn’t equipped to attract and recruit the core demographic of 18-25-year olds. The solution presented was a career brand directly positioned to appeal to the target audience. The quirky tongue twister type messages coupled with a flexible, diverse visual identity caters for all ongoing levels of recruitment and HR led strategic initiatives.
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