BRAND | digital + tech | creative content
There are two sides to every story. Procurement consultancy Occumen required a brand which truly reflected their successful method of ‘Surprisingly different procurement consultancy’ delivery. An approach where people and culture play as equally an important role as operational improvement, finance and cost efficiencies. The identity visibly demonstrates the ‘two sides’ concept through juxtaposed styling, illustration, fonts and messaging at every visible brand touch point.