campaigns | digital + tech | creative content
Working directly for the Disney brand in Paris and under license to TCC a high concept collectables programme was created to drive increased footfall and customer loyalty. Multiple figurines were designed and cast to create the collectables, the album was designed and an official Disney illustrator commissioned to produce a Disney endorsed cover illustration. Online support, instore POS and outdoor advertising campaigns supported the core initiative. The results were so impressive and successful it was rolled out for multiple retail chains in various territories across the Far East.
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