brand | DIGITAL+TECH | MOTION | creative content
The challenge was to translate the historical and established Schroders brand into a piece of contemporary animation that encapsulated the core brand characteristics. The animation utilised the iconic Schroders statues and matched them with direct marketing messages, a powerful soundtrack and a visual concept of ‘shifting sands’ to deconstruct, transition and rebuild each pivotal scene. The brand sting was a phenomenal success throughout the business and featured across all internal channels and also within external advertising campaigns in key global territories.
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