brand | campaigns | creative content
Commissioned by IMG on behalf of the FIGC as the creative agency responsible for bringing to life the licensing brand proposition. The brand style guide centered on past triumphs, iconic kits and apparel to inform a new generation of branded merchandise. A retro sub brand extension for the training facility ‘Coverciano Academy’ also formed part of the primary guide used to establish FIGC as a brand to associate with and invest in for third party vendors.
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