strategy | brand | campaigns | digital + tech | creative content
A simple concept designed to deliver choice in a confused and crowded marketplace. The key players were offering the same structural defects insurance product to market with little education as to the nuance and difference in the products from a customer perspective. The name was born from the amalgamation of Compare, Insurance and Quote and is fully aligned with the core business proposition of providing guidance, education and choice from one single point of purchase. 86Billion sat at the core of the business strategy, brand positioning, online tech and visual identity rollout for a Marketing launch.